Chiropractic Branding: 5 Deadly Branding Sins So, you recently graduated from chiropractic school, or have finally had it up to here playing second fiddle to the owner-chiropractor of the practice you are currently working at. You've finally decided to cut the cord, and establish your own identity and open up a practice. Unfortunately, most chiropractors don't [...]
Chiropractic Branding: Does Image Really Matter? With 5,000 potential chiropractic patients surveyed from February 8, 2010 up until July 28, 2014 - an overwhelming majority (94%) say they will most likely pick a medical doctor over a chiropractor as their primary go-to for health care. While most of those surveyed say they understand the general premiss behind [...]
Chiropractors: Dress for Success, Not Personal Comfort Chiropractic has the enormous potential to take over the world; it has the vision and ambition to touch every single person's life. But in a world of billion-dollar drug company commercials, sterile hospital ads, and insurance companies telling you to put your family's health in the hands of [...]
Top 4 reasons why you should avoid template logos. 1. Cookie-Cutter Template chiropractic logos - especially those purchased through a design-farm / crowd-sourcing - all start from one master logo; most probably purchased off of a clip-art website and reused over and over again for chiropractors everywhere. In one instance, the same logo was used [...]
McDonald's proudly admits that they have served one hundred billion burgers since their inception; of course we all know that mass production of certain products or services work in some industries, and fails miserably in others. Quantity Means Diminished Quality - Guaranteed When it comes to branding, web design, and marketing, the last thing you [...]
This client told us that they are "very happy" with their logo and only need a professional website to bring their brand together. We think their brand has already gotten together inside a watermelon! Crowd-sourced logo sweatshops don't understand branding, patient behavior, and chiropractic. That's why chiropractors who value their profession and practice, turn to [...]
The brain sends nerve energy down the spine, through the nerves, into the limbs and organs. That’s how a healthy body functions and heals. What happens when there is a misalignment in the spine? Obviously nerve flow is interrupted and diminished, creating dysfunction and disease throughout the body. Now… how hard is that for people [...]
If your potential patients are disheartened by the chiropractic image, why wouldn't you do something about it? How can you change the world, if you aren't willing to change yourself?
Cookie-cutter websites and brands not only devalue your practice, but the chiropractic profession. Cookie-cutter and template websites that can be whipped up in a few days, shows the general public just how much you value your profession and your practice. As part of our ongoing focus group studies to date, 76.5% of potential [...]
If the chiropractic profession wants to raise above all else, wouldn't it make sense to start with the most obvious one - your perception and image? As part of our latest focus group research study we conducted, we asked 2,145 potential chiropractic patients one simple yet powerful question - "Is chiropractic your first [...]
